The application of new technologies is one of the key elements of product innovation. In the jewelry sector today we are at the beginning of a new revolution, as it integrates cutting-edge technical progress. The selective melting technology is already being used for the production of non-precious objects and has given the possibility to improve functional and aesthetical qualities of products. Now it is possible to create gold, silver and steel products taking advantage of PLM direct manufacturing. In this presentation, new style trends are analyzed focusing on the aesthetical characteristics, production parameters and the high potential of SLM jewelry pieces.