Global connectivity through the Internet is experiencing exponential growth. Sales practices for the more evolved luxury products, based on principles of exclusiveness, speed, and personalization, focus on customer service with a buying trail that can be accomplished in both a physical or virtual store through various online platforms. The potential buyer is drawn into the brand’s life and increasingly involved in the productive process of the goods being purchased.

With the help of the Boxstylab agency, Biagi analyses both the physical and online retail scene as well as integrated multi-channel communication, reflecting on how technological innovations can radically transform the customers’ possibilities and expectations, and how customer-focused sales strategies have become indispensable competition leverage for companies operating in the jewellery sector.

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